Honest Gold Co. is a trusted national gold and jewelry buying firm headquartered in Naples, Florida, built on the principles of integrity, transparency, and expertise.

Unlike traditional buyers, we operate as the refiner, allowing us to remove the middleman entirely. This direct-to-refinery approach enables us to pay the highest market value for gold, jewelry, diamonds, timepieces, and other precious assets, while maintaining a simple, pressure-free process for our clients.

Our professional buying events are held in safe, discreet hotel environments, where clients receive private evaluations, accurate testing, and instant payment. Every item is tested on NTEP-certified scales and verified against live market prices, ensuring complete transparency and confidence in every transaction.

With decades of combined experience in the jewelry, refining, and precious metals industries, our team is dedicated to delivering a refined, trustworthy, and elevated selling experience, one that reflects both our expertise and our commitment to treating every client with honesty and respect.

Honest Gold Co. — Built on Trust. Backed by Gold.